Strategic Direction and Challenges
Attending the Ericsson analyst day in November (more to come from that), we were given a clear explanation of Ericsson’s strategy for the coming quarters. It was, of course, a terrific event, with many...
View ArticleRCS: New Momentum?
With Mobile World Congress fast approaching, it’s been heartening to see momentum behind RCS. Not only have major players, such as Ericsson reaffirmed their commitment to it, but smaller vendors like...
View ArticleMagic Beans and Silver Bullets
We’re often asked if there is a magic formula behind our marketing efforts, one single thing that might make all the difference. It’s true that we use a lot of techniques and tools. We have a proven...
View ArticlePricing and Revenue: Growth Opportunities?
As everyone knows, service providers are struggling to find opportunities for revenue growth – some are managing better than others, as recent results from Telenor and BT indicate. Others are certainly...
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The Real Arctic Monkeys
One of our chums from Telesoft, Andy Evripides, has embarked on an intrepid road trip through the winter snow and ice in Siberia. The object of the expedition is to ride a vintage, Russian-made...
View ArticleA Curate’s Egg – #MWC2013 #MWC13
Well, we’re back from MWC 2013 and don’t want to add much to all the brouhaha that has been generated by the annual extravaganza. There’s plenty of analysis and reportage available already. But still,...
View Article5 things you can do to get the most from a trade show
For many companies, attendance at a flagship event like MWC accounts for a large percentage of the annual marketing spend. How can you make sure that this investment is maximised and that marketing...
View ArticleEverybody Likes Good News
A couple of weeks ago, we attended an interesting event hosted at the General Assembly in London. The evening was dedicated to “find a founder” and a couple of successful entrepreneurs gave...
View ArticleCustomer Experience Expectations. #MWNice #CEM
We continue to be heavily involved in the field of customer experience management. This is a fascinating area and promises to yield significant benefits to customers, despite what some have noted in...
View ArticleShould we really be more optimistic about #RCS?
We said recently that we would write more on recent RCS developments – of which there have been many. A good place to start is to point readers towards this post from our friends at Solaiemes . It’s a...
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IMS World Forum – Despite Progress, There’s a Lot to Discuss #IMSWF
In the last few years, we have seen and heard much about the gathering momentum behind IMS. We’ve been through the early hype cycle, we’ve experienced the scepticism from some quarters, but in the...
View ArticleNTT’s Continuous Improvement Approach to Innovation. #IMSWF
It is a truth universally acknowledged that telecoms operators are unable to innovate. This, apparently, is axiomatic. Leading analysts reinforce this perception and anyone attending a conference will...
View Article#WebRTC and IN: Old Dogs and Pizza
When starting out in the telecoms industry in the 1990s, one of the subjects we had to grapple with was the functionality of Intelligent Networks. You probably know what’s involved. Basically, IN (or...
View ArticleEnhancing Customer Experience Management Requires Cultural Management
As usual at TMW, a comprehensive conference programme ran alongside the exhibition, catalyst demonstrations, and other events. The conference programme has a number of parallel tracks and it’s always a...
View ArticleEnhancing Customer Experience Management Requires Cultural Management: Part 2
Last time, we wrote from TMW about the importance of a holistic view with regard to CEM, pointing out that, as CEM is applied to so many aspects of telco operations, each has to be interconnected into...
View ArticleRMA are participating in Mobile Video Global Summit 2013 in Berlin
We are extremely pleased to announce that RMA will be participating in the Mobile Video Global Summit this year in Berlin from 4th-5th June. Our Managing Director, Guy Redmill, will be participating in...
View ArticleRMA announced as media partner for SDN & Virtualisation Summit 2013
RMA is delighted to be a media partner for the SDN & Virtualisation Summit taking place 30th September – 2nd October 2013 in Prague. The event, co-located with Ethernet World, will present...
View ArticleTMW and MWC: Same Industry, Different Experience
As usual this year we have been to both TMW and MWC. MWC is, of course, the leviathan of the mobile industry. The entire ecosystem is present, from operators to handset cover suppliers. It has become...
View ArticleRMA announced as media partner for #WebRTC Conference 2013, White Space...
RMA is pleased to announce that it is now a media partner for the three co-located events, WebRTC Conference 2013, White Space Summit 2013, and BYOD Forum 2013, which will take place on 10/12 December...
View ArticleWhere Should Today’s Telcos Focus Innovation Activities?
A great deal has been written about where to find innovation in the telecoms industry. Commentary ranges in tenor from the cynical to the wildly optimistic, the latter often being driven by vendor...
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